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Extend its shelf life.

Turn it into different formats. After all, people consume content differently: some prefer video, some prefer audio, and some, like me, prefer to read. A good mental model for this is the content pyramid used by Gary Vaynerchuk. pasted image 0 1Here’s the slide deck that explains his process. SIDENOTE. GaryVee has a huge teamContinue reading “Extend its shelf life.”

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